My Role
I was the in-store lead for our team. Our assignment was to make American Eagle the Holiday Gifting Destination for Holiday 2010. I designed the marketing and signage for in the stores. I designed and roughly made these in-store signs and ads. I designed these ads around our theme: "Heat Up Your Holiday". The theme had a double meaning of heat as in warmth, and a sexual heat.
I also helped decide on what our training of holiday associates should be, designed a sweepstakes, planned the in-store sales promotions, designed gift cards and packaging, and planned how they could best use their flagship Times Square store.
Our team was selected to compete in the final round with two other teams. We presented to the CEO of American Eagle and a panel of executive judges
Disclaimer: I do not own the images used in this challenge. I am only using them to show my input in this specific competition. The models and images are property of American Eagle Outfitters.
